“In the creative world the only constant is change”

Alice Rawsthorn

ARTOUR-O the MUST – Temporary Museum – is an international appointment that gathers contemporary art and design, contextualised in institutional and private living situations.

ARTOUR-O looks for project leaders, such as public institution or private museums, foundations, companies, who will find in the temporary museum the ideal space to create new projects and to introduce – at the same time – the artists who will display their expertise in a wide range of contemporary arts: paiting, photography, video, design, fashion, music, performance and so on.

‘MUST’ stands for Temporary MUSeum. The main headquarter is in Florence where all these institutions converge with their artists giving birth every year to a temporary real and vital museum. But Artour-o likes also travelling and it became international in order to stimulate the dialogue between culture and different lifestyle systems. Artour-o went to Rome, Shanghai, Yiwu, London, and many other destinations will be discovered next.

ARTOUR-O is the appointment for people breathing the huge Italian culture with its inclination towards art and beauty. The networking during the exhibition increase relationships between institutes, artist, private investor and the pubblic so much that ARTOUR-O decided to celebrate those who share their passion with the community with two important awards: Artour-o d’Oro e Artour-o d’Argento. (The Gold and the Silver Artour-o).

ARTOUR-O is a very flexible project that that works view of glocalization.

our Manifesto